Category Archive for: Advice

Customers Aren’t Rational!

Well not always. Photo by Brendan Church on Unsplash When I was a student (back before electricity) we learned much about Maslow’s Hierarchy Of Needs as a mechanism to try to understand what makes people make decisions the way that they do. We also studied a little book by Miller and Starr entitled “The Structure of Human Decision…

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One Slip Can Be Costly

Josh and Katie have put their house on the market, not because they want to, but because they have to. They are moving in with Katie’s parents with their twin boys Jye and Jack and their dogs. It’s going to be a long year. Josh is a chippy, a carpenter who built their house with his…

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You’re Not Selling Time

In many service-based businesses, in the trades, in the professions, or in any business where the labour of a human is involved in the delivery of the service, there is often the notion that the person delivering the service is being paid for their time. This is simply not the case, what they are being…

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Can I Afford To Retire?

“Client: “Can I afford to retire?” Me: “How Much will you need to live on in retirement?” Client: “Dunno, how much do other people need?” Me: “I’ve heard everything from $40,000 p.a. to $200,000 p.a.” Setting realistic retirement goals is one of the hardest parts of planning for retirement, but is something you can’t take…

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A Simple Wealth Accumulation Strategy

In my role as a financial adviser, perhaps the most common question I am asked is ”what do I need to do?” My inevitable reply is usually something like – “To achieve what?”. “Why, to get rich of course” “What does Rich mean to you?” And so it goes. Of course, what is normally being…

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The Other Person In The Room

When you have a conversation with a business owner, it is vital to consider the other person in the room – the business.   The business is a very demanding person, both of me as an adviser, and as a life partner of the “real” people in the room. I always think of her as…

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Your Dad Told You

Your home is the best investment you will ever make, didn’t he? I know mine did. Let’s get this straight, your home is not really an investment at all. It produces no income, and whilst it may appreciate in value, that value can only be realised by selling. It is likely you will be buying…

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I don’t need financial advice, I haven’t got any money!

The conversation went like this: “I don’t need financial advice, I haven’t got any money” “Why?” “Because I haven’t got any money” “No, I heard that, but why haven’t you got any money?” “Well…..”   “Would you like some help in taking control of your financial world so that you can achieve your goals, whatever…

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Value Is In The Eye Of The Consumer – Beware, the Advice Professions

Back in the day, there was a significant movement in the accounting profession which was commonly referred to as “value-based pricing” Some in that profession took this to mean that they no longer needed to worry about how much they could charge a client, it was all going to be taken care of by convincing…

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What Price Financial Advice?

There are lots of misunderstandings when it comes to the advice that financial advisers can offer. At the heart of the misunderstanding is the misconception that financial advisers only “sell” investments or life insurance. The natural progression of this from a client standpoint, is that unless they have money to invest or want some life…

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