A professional is true to his beliefs
Professionals are not swayed by popular opinion
Professionalism is having the courage to tell your client something they don’t want to hear.
A professional seeks to add value
Professionals do not accept payment for doing nothing
Professionalism is advising your client to terminate your services when you are no longer needed.
A professional knows he is not infallible
Professionals do not hide from their mistakes
Professionalism is taking out your cheque book when your error costs your client.
A professional exercises judgement in forming an opinion
Professionals will not bow to external pressure or influence
Professionalism is being prepared to say no.
A professional puts the interests of his clients first
Professionals do not consider any impact on themselves when giving advice
Professionalism is advising a course of action which will benefit your client but cost you.
A professional recognises he does not know everything
Professionals do not act beyond their expertise
Professionalism is knowing your own limits
A professional knows the rules of the game and plays within them
Professionals do not ignore the law when it suits them
Professionalism is upholding the institutions and conventions of our society
A professional recognises that others have knowledge and expertise
Professionals do not seek to undermine their colleagues and peers
Professionalism is respecting the right of others to succeed.
A professional is not swayed by the vocal majority
Professionals are not silent in the face of contrary opinion
Professionalism is being prepared to challenge that which you believe to be wrong