“It’s only advice dammit, not holy decree!” – Paul Wright
I once heard a story in connection with advertising “when the business owner was enjoying the good times he did not need to advertise, when he was experiencing bad times he could not afford to advertise, funny thing is that nobody remembers his name.”
A similar principle can be applied to advice of any kind. There are many things on which we need advice, from financial advice to advice in connection with our car to medical advice to legal advice. When things are going well and you are certain of your future course of action it may appear that you don’t need advice. The temptation is to only seek advice when you have a problem. Of course, there are times when you need advice to best take advantage of the good times which you are currently experiencing, but no-one seems to think of that.
I cannot tell you how many times I have been approached by the retiree who does not have enough, the business owner whose business is on its last legs, the investor who has already completed the transaction.
Unfortunately, in most cases, the person seeking the advice in these circumstances is looking to me to be able to supply them with a magic bullet. I can attest to the fact that in my years of experience I have never found one.
It is true to say that advice required is sometimes urgent, that’s just the nature of the beast, but advice in connection with a crisis is often limited by the options available. Getting advice BEFORE you need it is a far better approach.
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