small business advice Archives

Advice Business

Have 2 Plans

Many business people will at some time have committed to producing a formal business plan. Some of them will also have a personal financial plan. I advocate that EVERY business person needs 2 plans to adequately cover all of the…

Paul WrightDecember 3, 2013

Business

Work Out Who Your Ideal Customers Are

Its really easy in business to lose sight of this important principle. We can fall into the trap of the "fog test" i.e. if the person has the potential to fog a mirror, then they should be a customer. Of…

Paul WrightNovember 23, 2013

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Have 2 Plans

Work Out Who Your Ideal Customers Are

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