Archive for: January, 2018

Work Out Who Your Ideal Customers Are

Its really easy in business to lose sight of this important principle. We can fall into the trap of the “fog test” i.e. if the person has the potential to fog a mirror, then they should be a customer. Of course not all of our existing clients or customers are ideal, and I am not…

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Top 5 Year End Tips For Business

At this time of year, with the end of financial year just around the corner, we’re often asked by clients what they can do to minimise tax. There are number of key principles to bear in mind when trying to arrange your affairs as tax effectively as possible, and these don’t just apply at year…

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I didn’t want to get out of bed this morning, my “Why” got me up.

When the alarm rang at 5:15, I hit “snooze”, which is really unlike me. The attached picture shows the reason for my reluctance. Normally, it’s alarm, out of bed, treadmill for half an hour, two cups of coffee and a bowl of cereal and off to work. Today, it was a little chilly and I…

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